Background Nutrition science is currently facing issues regarding the public's perception of
its credibility, with social media (SM) influencers increasingly becoming a key source for …

Purpose Live streaming commerce has grown rapidly in recent years. Although the way
streamers communicate with viewers is the key to influencing users' purchase behaviors …

As digital and social media continue to grow in terms of usage and advertising expenditures,
the advertising industry has been forced to develop innovative strategies. One such strategy …

In this study we examined the effect of disclosure language (control/no disclosure,“SP,”“
Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition …

This article sets out to investigate the marketing of image and performance enhancing drugs
(IPEDs) on the social media platforms Facebook and Instagram. Drawing upon a …

Purpose An increasing number of brands are using algorithms to embed brand-related
content to targeted consumers' social media pages. This paper aims to analyze how do …

Applying uses and gratifications theory (UGT), this study examined consumers' use of one of
four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following …

To enhance social media users' shopping experiences, social media platforms launched an
online shopping feature–the checkout button–allowing users to browse new products …

Although there are several marketing implications that have been considered in the context
of social media marketing, less attention has been paid to the influence of antecedents of …

While sponsored posts by social media influencers (SMIs) on Instagram have dramatically
increased as an advertising strategy, empirical results on their efficiency have yet to emerge …