A dynamic segmentation approach for targeting and customizing direct marketing campaigns

T Reutterer, A Mild, M Natter… - Journal of interactive …, 2006 - journals.sagepub.com
An important aspect of customer relationship management is the targeting of customer
segments with tailored promotional activities. While most contributions focus on the selection …

[图书][B] Market segmentation: Conceptual and methodological foundations

M Wedel, WA Kamakura - 2000 - books.google.com
Modern marketing techniques in industrialized countries cannot be implemented without
segmentation of the potential market. Goods are no longer produced and sold without a …

Dynamic conversion behavior at e-commerce sites

WW Moe, PS Fader - Management Science, 2004 - pubsonline.informs.org
This paper develops a model of conversion behavior (ie, converting store visits into
purchases) that predicts each customer's probability of purchasing based on an observed …

Bagging and boosting classification trees to predict churn

A Lemmens, C Croux - Journal of Marketing Research, 2006 - journals.sagepub.com
In this article, the authors explore the bagging and boosting classification techniques. They
apply the two techniques to a customer database of an anonymous US wireless …

A comparison of segment retention criteria for finite mixture logit models

RL Andrews, IS Currim - Journal of Marketing Research, 2003 - journals.sagepub.com
Despite the widespread application of finite mixture models in marketing research, the
decision of how many segments to retain in the models is an important unresolved issue …

[图书][B] Marketingová komunikace v místě prodeje: POP, POS, in-store, shopper marketing

J Daniel - 2017 - books.google.com
Plnobarevná publikace kolektivu renomovaných autorů se věnuje mladé a stále
významnější disciplíně komerčních komunikací–marketingové komunikaci v místě prodeje …

The impact of retailer stockouts on whether, how much, and what to buy

K Campo, E Gijsbrechts, P Nisol - International Journal of Research in …, 2003 - Elsevier
This paper investigates the impact of retailer stockouts on whether, how much, and what
consumers buy in a category during the out-of-stock period. It adds to previous literature by …

An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data

A Mild, T Reutterer - Journal of Retailing and consumer Services, 2003 - Elsevier
Retail managers have been interested in learning about cross-category purchase behavior
of their customers for a fairly long time. More recently, the task of inferring cross-category …

Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products

FN Kondo, T Okubo - Journal of Retailing and Consumer Services, 2022 - Elsevier
This study explores how customers utilize multiple channels in a recent retail environment. It
provides a compatible framework for customer segmentation for overall products and major …

Competing “creatively” in sponsored search markets: The effect of rank, differentiation strategy, and competition on performance

A Animesh, S Viswanathan… - Information Systems …, 2011 - pubsonline.informs.org
Although efficiency-enhancing features of online markets have been well studied, much less
is known about firms' differentiation strategies in these competitive markets or the outcomes …