Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas informasi,
social media influencers dan norma subjektif terhadap minat berlangganan followers …

Communication between brands and consumers can be connected through influencers.
Influencers can influence consumers' purchase intentions and brand trust. However, there …

This study aims to help fill the gap about the effect of social media on the Black African
diaspora in the US by researching how social media advertising affects consumer behavior …

The new generation of mothers are the first to grow up with a role model on social media
from whom they want to draw inspiration to further develop their own identity as a mother …

Penelitian ini merupakan penelitian yang mengkaji hubungan antara sikap beauty
influencer Tasya Farasya terhadap minat beli konsumen yang dimediasi oleh sikap …

At first, games could only be played alone and could not be played remotely, now there are
increasingly sophisticated technological developments, games can be played by many …

هدف: هدف از این پژوهش مطالعه و بررسی تأثیر سلبریتی‌های رسانه اجتماعی و روابط فرااجتماعی با
آن‌ها بر قصد خرید دنبال‌کنندگان در رسانه اینستاگرام است. روش: از لحاظ هدف، پژوهش حاضر …‎

Followers spend a significant amount of time searching for information about their favorite
celebrities and products or services recommended by those celebrities on social media …