This two‐part study examines how travel vlogs influence tourist behaviors and,
consequently, their value in destination marketing. A convenience sample of 196 North …

Due to the rapid development of technology, various businesses have adapted their
services to digital platforms. In this study, we examine whether travel vlogs on YouTube …

Companies face the challenge of managing customer relationships (CRM) in a context
marked by a drastic digital transformation and unbridled evolution of consumer behavior …

Blockchain technology becomes more and more important and offers great benefits to
marketing. Blockchain technology fosters transparency, protects consumer data, increases …

Professional generated content (PGC) serves as a vital and reliable online source that
provides large-scale information about various aspects of brands and products. This study …

This research aims to examine the public relations management strategies implemented by
Islamic educational institutions to improve their image in the digital era. The development of …

This study is to investigate the willingness or intention of millennials and Gen Z era because
nowadays, they are the new target market and their tourism destination image to visit several …

Buku" Produk Digital: Revolusi Produk Digital & Inovasi di Era Teknologi" mengulas secara
mendalam konsep, jenis, dan pengembangan produk digital di era teknologi modern …

Travel vlogs are popular among younger generations nowadays. However, tourist behaviors
facilitated by travel vlogs are still unknown. Two parts were undertaken in this study to …

Purpose: This article examines the relationship between corporate social responsibility
(CSR) initiatives and their impact on consumers' trust and purchase intention. The study …