Online markets pose a difficulty for evaluating products, particularly experience goods, such
as used cars, that cannot be easily described online. This exacerbates product uncertainty …

Mit der hier vorgelegten fünften Auflage feiert meine Dissertationsschrift ihr 10-jähriges
Jubiläum. Zehn Jahre sind eine kleine Ewigkeit vor dem Hintergrund, dass bereits die ersten …

Internet auction companies have developed innovative tools that enable sellers to reveal
more information about their credibility and product quality to avoid the “lemons” problem …

Specialize? Diversify? Do patients care? The authors investigate the demand-side effects of
a hospital's portfolio strategy, which entails decisions about the depth and breadth of its …

This research analyzes a firm's investment in advertising that signals quality when
consumers learn about quality not only from such advertising but also from interactions with …

Embraced by a rapidly increasing number of companies, social media marketing has
become an integral part of companies' business strategies. However, not all the firms plan …

Quality information asymmetry regardless of online or offline channels have damaged the
profits of high-quality manufacturers. Price signal and blockchain technology (BCT) are two …

Sellers often make claims about product strengths without providing evidence. Even though
such claims are mere puffery, we show that they can be credible because talking up any one …

Digital goods are increasingly produced by average individuals in a serialized fashion.
However, it is unclear whether users engage in herding in the consumption and purchase of …

Shopping cart abandonment (SCA) is the phenomenon whereby an online buyer places
items into her virtual shopping cart but eventually chooses to abandon payment. This …