Purpose–The purpose of this paper is to present a concise status of niche marketing
research and thereby provide a basis for further scholarly enhancement and insights for …

This research uses complexity theory to probe the relationship between competiveness and
innovation in the marketing practises of large manufacturing firms that offer their branded …

Tourism activities can refer to an extension of a brand–consumer relationship. While growth
in many industries is flat, worldwide tourism revenues continue to grow. A literature review is …

The aim of this paper is to investigate how social networks can become the main tool for
achieving fast and detailed information for the choice of tourism destination, in order to …

The purpose of this research is to analyse the practices of virtual reality marketing in the Bali
tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive …

In academia as well as in practice there is increasing interest in governing the complex
relationships within destinations. Nevertheless, a gap persists in knowledge on how to …

The purpose of this study is to explore whether the UNESCO World Heritage Site (WHS)
designation affects tourists' evaluation of the local destination hosting the site, building on a …

The study develops a comprehensive picture of tourism demand trends at UNESCO World
Heritage Sites (WHSs) with the aim of providing evidence of any growth in demand for …

As quality management has become more important in the tourist sector, the implementation
of standardised quality management systems has become more common in this industry. A …

Tour operators play a key role in the creation of destination experiences by assembling and
distributing package tourism products. This study examines how satisfaction with the …