Over the past decade, Information Technology (IT) innovations have significantly altered the
marketing landscape, transitioning from conventional methods to more sophisticated, data …

Small business enterprises, or SBEs, are often defined by their small size, limited resources,
and low employee count. Some of them were given access to incubation programs, which …

Foreign companies, including transnational corporations (TNCs), have demonstrated
disloyalty toward their hosts in Sub-Saharan Africa (SSA) by, among other things, scaling …