Literature Review: KOL Marketing sebagai Strategi Pemasaran Digital di Era Sosial 5.0

NI Lailiyah - Jurnal Informatika Ekonomi Bisnis, 2023 - infeb.org
Abstract The Social Era 5.0 presents significant changes in the marketing strategies used by
companies in interacting with consumers. In this era, the role of Key Opinion Leaders (KOL) …

Memanfaatkan Akuisisi Key Opinion Leader (KOL) untuk Meningkatkan Efektivitas Program Lazaffiliate di Lazada: Tinjauan dalam Konteks Pasar Online Indonesia

R Syah, M Rasmini - Jurnal Ilmiah Wahana Pendidikan, 2023 - jurnal.peneliti.net
Pertumbuhan pasar online di Indonesia, mengalami perkembangan yang pesat. Untuk
mempertahankan keunggulannya dalam pasar online, salah satu e-commerce, yaitu …

Key Opinion Leaders, Fear of Missing Out: Do They Effect the Gen-Z Purchase Decision of Agak Laen Movie Tickets?

CJ Ananda, B Handayani - Path of Science, 2024 - pathofscience.org
This study analyses the influence of Key Opinion Leaders (KOLs) on Generation Z's
purchasing decisions for" Agak Laen" movie tickets, with Fear of Missing Out (FoMO) as a …

FACTORS BASED ON AISAS MODEL INFLUENCINGCONSUMER PURCHASE INTENTION ON TIKTOK IN BANGKOK UNDER COVID-19 PANDEMIC …

HUI ZHOU, W Hattakitpanitchakul - 2023 - ir-ithesis.swu.ac.th
The purpose of this research is to study the factors based on AISAS model influencing
consumer purchase intentions on TikTok in Bangkok in context of the COVID-19 pandemic …

Proses Perencanaan Pesan Dalam Membangun Citra 'Zumba Fitness Indonesia'Melalui Key Opinion Leader

AS Bhagaskara, M Shihab - Communication, 2022 - journal.budiluhur.ac.id
Gaya hidup sehat menjadi terasa lebih penting di masa pandemi Covid-19 seperti saat ini.
Gaya hidup yang sehat menjadi salah satu strategi untuk meningkatkan kebugaran agar …

[PDF][PDF] Manipulating Image and

N Krisdinanto - repository.ukwms.ac.id
This research focuses on the problematic meaning of opinion leaders' views on the Dolly
Bangkit community development program initiated by the Surabaya City Government in …

Manipulating Image and Communication Issues in the Dolly Ex-Prostitution District Community Development Program

CC Wiyanto, N Krisdinanto - Manipulating Image and …, 2022 - repository.ukwms.ac.id
This research focuses on the problematic meaning of opinion leaders' views on the Dolly
Bangkit community development program initiated by the Surabaya City Government in …

The origins and evolution of social commerce: enhancing e-commerce platforms with social features

LI Fanárraga Olivares, FA Crousillat Cheneffusse - 2022 - repositorio.ulima.edu.pe
With technological development and digital transformation, the social commerce model has
quickly become the best strategy for delivering a superior shopping experience. Although …

[PDF][PDF] Proses Perencanaan Pesan Dalam Membangun Kesadaran Merek 'Zumba Fitness' Melalui Influencer

AS Bhagaskara, M Shihab - researchgate.net
Gaya hidup sehat menjadi terasa lebih penting di masa pandemi Covid-19 seperti saat ini.
Gaya hidup yang sehat menjadi salah satu strategi untuk meningkatkan kebugaran agar …