Research has long established the existence of a global brand halo that benefits global
brands by triggering “global equals better” inferences by consumers. Nevertheless, little is …

Providing consumers the opportunity to experience a product on a limited basis is a
marketing technique increasingly deployed through distributing trial-sized goods in …

Consumers often fail to utilize desirable offers they had originally selected and planned to
use and thus later regret missing out on them. This failure to follow through induces an …

In der Promotionsordnung wird die Dissertation definiert als «eine eigenständige
wissenschaftliche Leistung, durch die der oder die Doktorierende vertiefte Fachkenntnisse …

Consumers can often make reversible decisions, eg make purchases where items can be
returned for exchanges or refunds or where purchases can be cancelled. Having the option …