PK Pandey, N Bajpai, AV Tiwari - International Review on Public and …, 2024 - Springer
Cause-related marketing (CaRM) has gained popularity as a method of boosting company value through profit-driven giving. Although the concept of CaRM has been widely …
E Arslan - Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2022 - dergipark.org.tr
Bu çalışmanın amacı, sosyal bilim alanındaki araştırmalara dayalı bir uygulama gerçekleştirerek VOSviewer bibliyometrik haritalama programının kullanımını incelemektir …
PK Pandey, N Bajpai, AV Tiwari - Journal of Nonprofit & Public …, 2024 - Taylor & Francis
Cause-related marketing (CaRM) has developed over the past three decades to become a flexible and successful technique for many organizations to fulfill their social and financial …
PK Pandey, N Bajpai, AV Tiwari - British Food Journal, 2024 - emerald.com
Purpose Many studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in …
Z Zhao, L Huang - Behavioral Sciences, 2024 - mdpi.com
Against the backdrop of a global emphasis on supporting local businesses and fostering domestic consumption, this study aims to shed light on the influence of personal values on …
PC Mandal - Building Sustainable Human Resources Management …, 2024 - igi-global.com
It is imperative for companies and businesses to satisfy not only their own interests but also the interests of the community and society. The objective of the study is to conduct an …
Following the theme of achieving transformation for greater good, this paper presents the preliminary findings from a bibliometric review of the sustainable fashion consumption …