A review of research on entrepreneurship and crowdfunding: insights from bibliometric analysis

A Kumar, G Agrawal - Kybernetes, 2024 - emerald.com
Purpose The aim of the study is to examine the role of crowdfunding in entrepreneurial
development with the help of a systematic review of the literature and bibliometric analysis …

Factors affecting attitude and purchase intention towards cause-related marketing: A systematic literature review using TCCM approach

PK Pandey, N Bajpai, AV Tiwari - International Review on Public and …, 2024 - Springer
Cause-related marketing (CaRM) has gained popularity as a method of boosting company
value through profit-driven giving. Although the concept of CaRM has been widely …

Sosyal bilim araştırmalarında VOSviewer ile bibliyometrik haritalama ve örnek bir uygulama

E Arslan - Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2022 - dergipark.org.tr
Bu çalışmanın amacı, sosyal bilim alanındaki araştırmalara dayalı bir uygulama
gerçekleştirerek VOSviewer bibliyometrik haritalama programının kullanımını incelemektir …

Enhancing customer purchase intention using cause-related marketing: a study of the Indian pharmaceutical sector

PK Pandey, N Bajpai, AV Tiwari - Journal of Nonprofit & Public …, 2024 - Taylor & Francis
Cause-related marketing (CaRM) has developed over the past three decades to become a
flexible and successful technique for many organizations to fulfill their social and financial …

Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement

PK Pandey, N Bajpai, AV Tiwari - British Food Journal, 2024 - emerald.com
Purpose Many studies conducted on cause-related marketing (CaRM) are concentrated in
advanced economies. However, there is very little work reported pertaining to CaRM in …

Values in Action: Unveiling the Impact of Self-Transcendence and Self-Enhancement on Domestic Consumption Choices

Z Zhao, L Huang - Behavioral Sciences, 2024 - mdpi.com
Against the backdrop of a global emphasis on supporting local businesses and fostering
domestic consumption, this study aims to shed light on the influence of personal values on …

Community-Based Corporate Social Responsibility: Strategies and Initiatives

PC Mandal - Building Sustainable Human Resources Management …, 2024 - igi-global.com
It is imperative for companies and businesses to satisfy not only their own interests but also
the interests of the community and society. The objective of the study is to conduct an …

A Bibliometric Review of the Influencers of Clothing Life Extension Practices

B Potdar, A Makhal, RA Sen - 2024 - figshare.utas.edu.au
Following the theme of achieving transformation for greater good, this paper presents the
preliminary findings from a bibliometric review of the sustainable fashion consumption …