Customer comfort during service interactions is essential for creating enjoyable customer
experiences. However, although service robots are already being used in a number of …

Purpose The purpose of this study is to evaluate service robots as an alternative service
provider that can reduce customers' social discomfort in hospitality service encounters …

Wine purchases can be uncomfortable for many restaurant consumers. This research
investigates the service provider's effect on diners' behavioral intentions after ordering wine …

This research examines discrimination against homosexual consumers in several stores
located in a Colombian shopping mall. Further, this research assesses retail conditions in …

Purpose This study aims to introduce context-specific intersectionality and trauma-informed
perspectives for transformative services theory and practice. While transformative service …

Purpose Service research has highlighted the role of emotional labor in service delivery but
has neglected service employees' actions. This study aims to distinguish between the …

Smart meter technology installation as a potent means of energy management is a nascent
and evolving phenomenon in most developing countries in Sub-Saharan Africa. The …

The study examines whether qualitative and quantitative characteristics of intercultural
service encounters (ISEs) between majority customers and ethnic minority service providers …

Purpose Hairstyling entrepreneurs are experiencing increasing customer demand alongside
the market competition. Building commercial friendships are one of their strategies to beat …

S'appuyer sur ses collaborateurs pour valoriser la marque est aujourd'hui chose courante.
Le management interne de la marque, courant de recherche qui s' intéresse à la relation …