The paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred
supermarket shoppers completed self-administered surveys regarding their attitudes toward …

The current study reviews consumer purchasing of locally produced foods in retail grocery
stores across Hispanic and Caucasian groups in the United States. Six hypotheses were …

The purpose of this study was to examine the role of gender and ethnicity of Hispanic and
Caucasian Gen Y consumers as they impact fashion leadership and shopping enjoyment …

Purpose–Marketers are increasingly aware of ethnic subgroups as segments to target with
customized offers. This paper aims to investigate the role of ethnic‐related outlet attributes in …

Immigrant consumer behaviour is a topic of burgeoning interest to academics, planners, and
marketers because of the importance of consumption in an urban economy, the growing …

Zusammenfassung Ethno-Marketing, dh die Ausrichtung von Marketing-Mix-Instrumenten
auf Zielgruppen, deren unmittelbares oder mittelbares Geburtsland nicht mit dem Land …

Many people are resuming overseas sojourns for tourism, studying abroad, and emigration
to foreign countries, contributing to the increasingly diverse population in the United States …

Purpose–An important part of the Christmas ritual is the request tradition. Parents ask their
children what they would like for Christmas, respond to a child's request or often initiate such …

Purpose–To provide financial service marketers with information useful in targeting and
marketing financial services to Hispanic American consumers. Design/methodology …

Retailers face many issues, some brought by immigration, such as managing and/or
appealing to an increasingly diverse population and employees, and other factors such as …