Persuasion is an important element of human communication. But in many situations, we
resist rather than embrace persuasive attempts. Resistance to persuasion has been studied …

A growing number of consumers want companies to act sustainably. Companies have
responded by advertising their sustainability initiatives, practices, and products. This paper …

Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …

This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …

Despite the current relevance of social media influencers in brand communication
strategies, questions remain about the factors that determine their influential power and how …

Findings of two experimental studies show that Instagram influencers with high numbers of
followers are found more likeable, partly because they are considered more popular …

Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young
adolescents and challenging their abilities to critically process advertising. This study …

Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …