Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …

Tourism-hospitality businesses sometimes market consumer experiences in terms of
“enchantment,” although this phrase is often used vaguely or variously. Therefore, we …

The experience of escaping the real world and losing oneself in a fictional one brings
pleasure to many. We draw on the overarching theory of narrative transportation (see Gerrig …

In an era of unprecedented consumer access to media and the tools to control narrative
delivery, speed, and exposure to transmedia content, there is no longer the illusion of a …

Drawing on a netnographic study and in-depth interviews within the online Greek Football
Manager community, this paper explores the specific role of reality and fantasy in generating …

The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …

Watching television shows in quick succession on the Netflix and Amazon Prime platforms is
on the rise. Although widespread, this binge watching behavior has received limited …

In this paper, we challenge the prevalent idea that anti-consumption functions as an
ideological act of antagonism. We enlist the work of the late cultural theorist Mark Fisher to …

The idea that individuals use media to escape from the restrictions and frustrations of
everyday life is one of the oldest in media uses and effects research (eg, Pearlin, 1959). In …

Consumer escapism denotes how people seek an escape from reality to relieve stress
through consumption activities. Contemporary literature on consumer escapism is …