The theory of planned behaviour (TPB) states that food consumption is preceded by an
intention, which is shaped by behavioural beliefs and attitudes. To mitigate criticism of the …

This paper investigates whether generation matters in the intention to buy green and
sustainable products and, simultaneously, examines the antecedents of green and …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the
influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the …

Purpose The paper aims to critically review the literature based on the factors identified by
the authors to discuss and provide direction for future research. The purpose of this study is …

Interest in sustainable food consumption has gradually increased over the previous third
decades. Despite substantial studies addressing various topics connected to sustainable …

Consumers' cultural values influence their decision-making, and these values are captured
in Hofstede's six cultural dimensions. Culture is important in the food context in India but has …

Purpose Organic food consumption decreases the risk of becoming obese or overweight.
This study intends to see the influence of customer perceived value, COVID-19 fear, food …

The primary objective of this study is to examine the connection between Generation Z
Indonesian consumers' perceptions of value for green products and their purchase …

Purpose The study seeks to explore why despite growing concern for the environment,
consumers' intention to purchase organic foods remains relatively low. In addition, the study …