This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …

Intersectionality remains largely underutilized within marketing. To address this gap, this
article synthesizes literature to provide tools for incorporating intersectionality into marketing …

Within an institutional theory framework, this article identifies three interconnected fields of
the marketing institution—research, education, and practice—that contribute to advancing …

This study explores female representation in Brazilian print advertising to reveal who the
missing women are (ie the least common portrayals) and how this lack of representation can …

Drawing on intersectionality's historical feminist roots of critical praxis and recent re-
radicalization of the theory, this paper urges for an expansion of the concept of …

Based on analysis of 23 interviews, this paper examines how social media and online
content is implicated in the collective, resistant and transnational media experiences of …

In this commentary, I introduce the concept of patriarchal marketing in examining the
persistence of gender inequality in marketing and consumer culture. I define patriarchal …

This positioning paper explains and develops the concept of marketplace exclusion, which
has received little attention to date in the field of marketing and consumer research …

There is scant research regarding intersectionality and epistemic hierarchies in marketing,
including connections and disconnections between knowledge about intersectionality …