Green marketers are still looking for guidance which advertising appeal will most effectively
convince consumers to buy organic food. Extant research mostly investigated the …

Color saturation—the color's purity and intensity (also known as vividness)—is a visual
feature that has been under‐investigated in the context of green marketing. To advance …

Purpose While most marketing research on organic products refers to the premium price
levels of organic products, little research exists on consumers' behavioural responses to …

Purpose Designers must recognise the significance of a brand logo's visual elements as
they convey various meanings. While studies have attempted to collate visual elements …

The effectiveness of a logo in creating favourable brand perception depends on how its
aesthetic and semiotic attributes are evaluated. This study examines the relationship …

This study is the first that uses quadratic effects to explore when design aesthetics can
generate the opposite effect. It complements the “what is beautiful is good” effect by …

Purpose The purpose of this study is to investigate the impact of advertising products with
their reflections on some important brand outcomes such as brand purchase likelihood …

The literature on impression management has identified three main types of graph
manipulation: presentation enhancement, selectivity, and distortion. Nevertheless, no paper …

Purpose This study investigates whether colors red or blue in financial disclosure
documents (Key Investor Information Documents–KIIDs) affect attention distribution toward …

In contemporary society, where visual content dominates various platforms and media,
understanding how Generation Z interprets color is essential for designing effective …