Current literature on non-idealized models seems to offer mixed evidence on whether such
models generate a positive body image and increase advertising effectiveness. To closely …

Body dissatisfaction and self-objectification can arise when women view idealized thin
bodies, as well as idealized athletic or curvy bodies. State-level social comparisons have …

Should brands continue to espouse the traditional thin female models in advertisements or
follow the trend towards using larger-sized models? Although the effects of model body size …

The purposes of this study was to examine the relationships among body-related self-
discrepancy, body dissatisfaction, apparel involvement, concerns with fit and size of …

In this research, we examine plus-size female consumers' reactions to the use of plus-size
female models in advertising. We demonstrate that not only objective body size but also …

The authors hypothesize and find that an advertising model's body size has an inverted U-
shaped relationship with ad attitude in the apparel product category, in which moderately …

The purpose of this study was to examine how self‐discrepancy and self‐schema influence
the effects of exposure to thin versus nonidealized model images on young women's body …

Purpose In light of the challenge the fashion industry faces to be more body shape-inclusive,
several brands now feature curvy models (large breasts and buttocks, wide hips and a small …

In this research, we identify health-based weight stereotypes in advertising and demonstrate
that they can perpetuate unhealthy outcomes within overweight populations. We show that …

Purpose The purpose of this research is to examine the extent to which source
attractiveness and source credibility (or skill in a sporting context) provide an effective …