[HTML][HTML] Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance
The concept of market orientation comprises four components: customer and competitor
orientations, each with a proactive and responsive dimension. Studies have considered both …
orientations, each with a proactive and responsive dimension. Studies have considered both …
Strategic orientations, organizational ambidexterity, and sustainable competitive advantage: Mediating role of industry 4.0 readiness in emerging markets
We explore the relationship between strategic orientations (market orientation and
entrepreneurial orientation), organizational ambidexterity, and sustained competitive …
entrepreneurial orientation), organizational ambidexterity, and sustained competitive …
AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system
S Chatterjee, R Chaudhuri, D Vrontis - Journal of Business Research, 2022 - Elsevier
The purpose of this study is to determine the impact of adopting a artificial intelligence-
embedded customer relationship management (CRM) system for business-to-business …
embedded customer relationship management (CRM) system for business-to-business …
Environmental dynamism, industry 4.0 and performance: Mediating role of organizational and technological factors
Abstract Industry 4.0 (I4. 0) has gained a lot of consideration as it can address the
challenges of today's dynamic manufacturing environment. This paper empirically examines …
challenges of today's dynamic manufacturing environment. This paper empirically examines …
Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation
Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Exploring the future of market driving: A dialogue with marketing thought leaders
Although theory points to the relevance of dynamic capabilities in firms that seek to drive
new markets, we lack a clear understanding of how firms can develop and apply such …
new markets, we lack a clear understanding of how firms can develop and apply such …
Speaking to the hearts of the customers! The mediating effect of customer loyalty on customer orientation, technology orientation and business performance
IJ Ismail - Technological Sustainability, 2023 - emerald.com
Purpose This paper examined mediating effect of customer loyalty on the influence of
customer orientation and technology orientation on the performance of small and medium …
customer orientation and technology orientation on the performance of small and medium …
At the crossroad of digital and tourism entrepreneurship: mediating effect of digitalization in hospitality industry
Purpose This study aims to explore the role of digital technologies in tourism
entrepreneurship. In particular, the main objective of this research is to examine the …
entrepreneurship. In particular, the main objective of this research is to examine the …
Entrepreneurial behaviors that shape performance in small family and non-family hotels during times of crisis
Recent economic and public health crises have posed important challenges to family
businesses–particularly those in the hospitality sector. While sustaining a business …
businesses–particularly those in the hospitality sector. While sustaining a business …
[HTML][HTML] The effects of innovations on peruvian companies' sales: The mediating role of KIBS
Companies increasingly embrace open business-to-business innovation. In this context,
knowledge-intensive business services (KIBS) play a crucial role as they can provide …
knowledge-intensive business services (KIBS) play a crucial role as they can provide …