Construal level theory, originally rooted in psychology to study human behaviour, is a
popular and influential theory in social-cognition research. Within the marketing domain …

Despite noteworthy advances in theory and retail practice, the extant scholarship on
customer privacy concerns is scattered across a wide range of academic domains and …

Purpose The purpose of this paper is to assess the effect of two promotional methods,
namely, celebrity endorsed advertisement and selfie promotion, on customers' decision …

The present study extends research on the role of celebrity endorsements in destination
marketing by exploring various facets of the effect of celebrity endorsements in destination …

Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der
Marktforschung im Zeitalter der Digitalisierung. Aufgabe ist es, dem Marketing-Management …

Due to the extensive use of highly visual social media platforms such as Instagram, body
image exposure has become a common practice. Specifically, the use of idealized women's …

This editorial introduces the special section on Advances in Computational Advertising. We
define computational advertising, as well as discuss the historical background and …

Buyer–supplier relationships provide ample opportunities for trust violations to occur. Yet the
literature on the impact and outcomes of violations of trust in buyer–supplier relationships is …

Purpose Marketers are increasing their use of digital strategies and prioritizing digital tactics,
although the effectiveness digital video advertising (DVA) has not been examined …

This research examines how frontline retail employees respond to customers whom they
think might write an online review about their experience. Across six experiments (one field …