Purpose This study aims to investigate the combined effects of product design and
environment congruence on consumers' aesthetic, affective and behavioral responses …

Designers faced with the task of developing a new product model of a brand must balance
several considerations. The design must be novel and express attributes important to the …

This research presents a pilot study that explores the use of quantified Gestalt principles of
symmetry, parallelism, and continuity as design variables to evaluate the aesthetics of three …

Birkhoff proposed that order divided by complexity is a formula for esthetic measurement. In
that context, this work proposes to measure order with a method to quantify Gestalt …

Purpose This study aims to investigate the nuances of celebrity spokesperson effectiveness
in business-to-business (B2B) advertising. Specifically, the study addresses the question of …

The user experience of a product is recognized as having an increasing importance in
particular in consumer products. Current approaches to designing user experiences are not …

In order to obtain beautiful product form scheme, we propose a multimodal optimisation
design method for product form based on quantitative aesthetic evaluation. A system of …

Reaching a balance between product form and function is one of the main challenges of
design teams. When users make choices among products with similar functionality and …

Automakers are interested in creating optimal car shapes that can visually convey
environmental friendliness and safety to customers. This research examined the influence of …

With the advent of the era of great intersection and integration, the development of
generative artificial intelligence has caused the renewal of design methods, promoting a …