A Study of the Consequential Effect of Brand Equity: A Review of Relational and Psychological Moderators
YK Liao, CS Hung, HH Liao - 管理科學研究, 2021 - nhuir.nhu.edu.tw
A strong brand can provide a series of benefits for a firm, including a greater customer
loyalty, more licensing, both brand extension opportunities, and higher resiliency to …
loyalty, more licensing, both brand extension opportunities, and higher resiliency to …