This paper aims to explore academicians' perceptions and perspectives regarding the
limitations, challenges, and potential solutions of neuromarketing implementations in the …

This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

In the era when the overarching problem of climate change, threatening the entire humanity
and all life on earth, demands actions and behavioural change from all of the societal …

Bu çalışmada nörobilim teknikleri ile yapılan eko-etiket araştırmalarına dair literatür taraması
yapılarak tüketici nörobilimi bağlamında eko-etiketlerin etkinliği değerlendirilmiştir. Bu …

El objetivo de esta investigación fue determinar si existe alguna relación entre la estrategia
de marketing y el posicionamiento de productos eléctricos libres de SF6, en distribuidoras …

Objetivo: Este estudo analisa, por meio de uma revisão sistemática da literatura, quais as
principais abordagens utilizadas em pesquisas sobre comportamento do consumidor que …

Neuromarketing, which involves the application of neuroscience techniques to investigate
the cognitive mechanisms of consumers, independent of their subjective self-reports, has …

In todays' changing market, the world is no longer using same conventional marketing that
depend on the rational consumers' behavior. Neuromarketing provides techniques …

Journal of Tourism, Hotels and Heritage (JTHH) Investigating Visitors’ Satisfaction Concerning
the Quality of Services Provide Page 1 69 Journal of Tourism, Hotels and Heritage (JTHH) …