This article reviews the hospitality marketing research published in four top hospitality
journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the …

Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their
websites as a marketing tool. This study proposed that a trusting relationship with customers …

Purpose Hotels are dependent on information and communication technologies (ICTs) for
both their internal management and their relationships with customers and the other …

Online communities need a critical mass for communication, information, and entertainment
and should provide useful information for their members in order to obtain this critical mass …

Purpose–This paper aims to focus on the reason why hoteliers choose to be present in
online travel agent (OTA) and social media web sites for sales purposes. It also investigates …

The purpose of this article is to analyze the effect of hotel innovations on firm value.
Specifically, this study fills a research gap in the previous literature by examining this effect …

The importance of the organizational adoption of social media is increasingly raised in
hospitality literature because of the recognition of Web 2.0 technologies as a significant tool …

Numerous hotels are increasingly taking advantages of the Internet as a marketing tool to
directly provide better service as well as promotion for customers. This study evaluated the …

The objective of this study is to examine and predict website marketing activities of US
hotels. An online survey is conducted to collect data from members of three major hotel …

Technology innovations towards reducing hospitality human resource costs in Langkawi,
Malaysia | Emerald Insight Books and journals Case studies Expert Briefings Open Access …