This article explores the relationships between satisfaction, trust and switching intention as
well as repurchase intention in the Airbnb context. A theoretical framework is proposed …

Customer switching behavior occurs when customers switch away from the initial product
they used and choose another product. This phenomenon is interesting to study along with …

The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in
online shopping in Vietnam. Hence, this paper aims to discover how online shoppers react …

Motivating individuals to choose green transportation is becoming increasingly important.
Based on push-pull-mooring framework, this study aims to explore how push, pull and …

Mobile phone market is one of the most turbulent market environments today due to
increased competition and change. Thus, it is of growing concern to look at consumer brand …

With increasing technology advancement, online shopping, and growth of affordable
segment, smartphone users' switching behavior is becoming a concern for smartphone …

Abstract The pandemic, Covid-19, offered new opportunities for coercive online shopping to
Indian consumers. Non techno-savvy and less educated consumers have also switched to …

This research explains why individuals resume using social networking sites (SNSs) after
terminating their use. Drawing on return migration theory, we developed a theory-driven …

School buses could alleviate the emissions associated with school travel. China is devoted
to promoting its school bus service, leaving parents in a dynamic process of change from the …

An increase in the price of branded feed has been a major problem for the poultry subsector
of Nigerian agriculture, and brand switching for a cheap feed at the expense of quality is a …