Understanding the roots of compulsive buying is critical because it often leads to negative
outcomes like depression, social anxiety, and debt. The aim of this study is to investigate the …

Purpose This study uses self-determination theory (SDT) to investigate the impact of limited-
time deals and credit card usage on online impulse buying behavior, with a focus on …

Purpose The main purpose of this study is to investigate the mediating role of fashion
clothing involvement in the relationship between body appreciation and maladaptive …

With a reputation for offering stylish and on-trend clothing at pocket-friendly prices, fast
fashion brands resonate with the economic realities faced by many Gen Z consumers. Gen Z …

In light of the emerging use of AI in design, we investigate consumer responses to clothing
marketed as AI-designed. We examine how the perceived scarcity of AI-designed clothing …

Live shopping has evolved significantly as extensive publications have explored this
phenomenon from the perspective of streamers and consumers. However, there is limited …

Purpose This article investigates the impact mechanism of scarcity promotions in live
streaming e-commerce on consumer purchase intention in the context of urban-rural and …

This study examines the influence of" Fear of Missing Out"(FOMO) on impulsive purchasing
decisions within the context of consumer behavior in the digital era. Using a qualitative …

Online purchasing has experienced significant growth, with approximately 40 percent of total
online purchases classified as impulsive. However, there is a gap between the potential rise …

This study aims to analyze the influence of the Fear of Missing Out (FOMO) phenomenon on
impulsive buying behavior among Muslim Gen Z in the digital era. Muslim consumers from …