This study provides an overview of the evolution of the body of knowledge, current research
streams, potential new domains, and theoretical models of interest for neuromarketing …

Neuro-tourism is the application of neuroscience in tourism to improve marketing methods of
the tourism industry by analyzing the brain activities of tourists. Neuro-tourism provides …

Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on
neuroscientific tools to explore the underlying neural processes and behavioral implications …

Unlike traditional marketing methods, neuromarketing has shown new insights and higher
prediction accuracy. This research uses the bibliometric method to analyze the objectives …

This study examines the dynamics between the aesthetic appeal and social factors of
destination social media foodscapes, e-Trust, destination food experiences, and future …

Food is an indispensable part of destination tourism resources and attractions, playing a
vital role in the marketing and promotion of the destination. Food can also be viewed as an …

Neuromarketing is the field of studying neural signals to comprehend consumer behavior,
which can help improve marketing strategies. In the recent past, scholars have conducted …

Drawing on social contagion theory, nudge theory and norm activation theory, this study
investigates how residents' pro-environmental behaviour may influence tourists' behaviour …

The academic discourse surrounding tourism's interdisciplinary approach has long piqued
the interest of the scholarly community. More recently, attention has pivoted towards the …

This study provides a methodological contribution in the analysis of tourists' sustainable
behaviour. Traditional methods encounter challenges in addressing the attitude-behaviour …