Transcendent customer experiences (TCEs), which have aspects of flow and/or peak
experience, can generate lasting shifts in beliefs and attitudes, including subjective self …

Virtual gifting and danmaku are important interactive behaviors in the course of game live
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …

Extant consumer research literature focuses on the subtleties, multiplicity of meanings, and
values consumers attach to acquisition of personal possessions. Researchers have devoted …

Purpose This study aims to investigate the factors that affect an audience's purchase
decisions on a new type of social media, namely live video streaming platforms …

Purpose–Sustainable consumption is increasingly on the policy menu, and local organic
food has been widely advocated as a practical tool to make changes to conventional …

Purpose–Through an empirical analysis of a consumption community, the purpose of this
paper is to demonstrate that the theories of gift-giving, sharing and commodity exchange …

This article reviews the literature to explore the role of culture in the sharing economy.
During the literature review process, we used the terms collaborative consumption …

In the context of the growing popularity of the ethical consumer movement and the
appearance of different types of ethical collective communities, the current article explores …

The purpose of this study was to examine the influences of consumers' perceptions of retail
usefulness for product information search and their previous purchase satisfaction on their …

The authors provide an overview about research conducted in the area of four different
voluntary market payment mechanisms, namely tipping, pay-what-you-want, donations, and …