Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

In this review, we identify the key drivers that affect the intention to adopt Precision
Agriculture (PA) technologies. Research articles concerning the adoption of PA were …

Research on information systems has identified a variety of factors across a range of
adoption models that determine their acceptance. In this research, the unified theory of …

Blockchain, and cryptocurrencies such as Bitcoin, Ethereum, and Litecoin, are innovative
FinTech technologies that speedily invade the finance market and changing the power of the …

The rapid growth of artificial intelligence (AI) technology has prompted the development of AI-
based intelligent products. Accordingly, various technology acceptance theories have been …

The sharing economy literature has largely concentrated on the examination of peer-to-peer
accommodation platforms such as Airbnb, with little attention paid on other innovations in …

This study proposes an e-government adoption model to determine the factors which lead to
citizens' adoption of e-government services in the Togolese context while investigating the …

According to one market research, fitness or running apps are hugely popular in Germany.
Such a trend prompts the question concerning the factors influencing German users' …

The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …

This study examines the factors influencing user acceptance of ChatGPT as a daily
reference tool and assesses varying levels of user awareness. It aims to offer valuable …