Integrating the internet and marketing operations: A study of antecedents in firms of different size

M Bengtsson, H Boter… - … Small Business Journal, 2007 - journals.sagepub.com
Adopting the Internet for advanced marketing operations opens up challenging opportunities
for firms of all sizes. However, such adoption might destroy investments in present market …

Vertical and horizontal governance in multiple-channel systems

Y Hara, Y Choi - Journal of Business Research, 2023 - Elsevier
Multiple-channel systems have several characterizing dimensions, as they encompass the
concepts of multiple and dual channels. However, neither has been unambiguously …

Conflict management in dual distribution channel systems: the moderating role of learning capabilities

R Ishii - Journal of Asia Business Studies, 2020 - emerald.com
Purpose In dual distribution channel systems, integrated channels (manufacturer-owned)
and independent channels (distributor-owned) are likely to adopt destructive behaviours. To …

Power-dependence and reseller influence on SMEs' continued use of online direct sales channels: An empirical study

X Li, S Ghosh - Journal of Organizational Computing and …, 2012 - Taylor & Francis
A dual-channel model with a physical sales channel and an online direct sales channel
(ODSC) frequently causes channel conflicts. Small-and medium-sized enterprises (SMEs) …

The dual effect of resellers on electronic business adoption by SMEs

V Vanyushyn - The International Journal of …, 2008 - journals.sagepub.com
This study examines the effects resellers have on the decision of a small manufacturing firm
to adopt e-business. These effects are twofold: fear of alienating a reseller can impede the …

Coping with manufacturers' dilemma in the e-commerce era: A relational model and a strategic framework

X Li - International Journal of E-Business Research (IJEBR), 2010 - igi-global.com
From a channel conflict perspective, this paper proposes a Relational Model identifying key
determinants of manufacturers' intentions to establish an online direct sales channel …

Innovation at the Intersection of Market Strategy and Technology: A Study of Digital Marketing Adoption among SMEs

V Vanyushyn - Entrepreneurship, Sustainable Growth and …, 2008 - elgaronline.com
The opportunities inherent in the digitization of marketing and selling activities are
substantial. Going on-line can lead to more efficient business processes, round the clock …

Triggers of Substantial Business Model Innovation: Lessons Learned from Swedish SMEs

V Vanyushyn, J Abrahamsson - Motivating SMEs to Cooperate …, 2017 - taylorfrancis.com
Prior work has shown that adoption of online channels required substantial changes in
underlying resources and capabilities of the firm in line with the recent notion of substantial …

[引用][C] Multi-Channel-Management. Determinanten und Erfolgsfaktoren des Mehrkanalvertriebs

M Heid - 2015 - GRIN Verlag