The fusion of live streaming and e-commerce is booming. However, it remains unclear how
live streaming affects consumers' purchase intention (PI) in online markets of clothes and …

The rise of augmented reality (AR) technology presents marketers with promising
opportunities to engage customers and transform their brand experience. Although firms are …

The increasing popularity of live streaming commerce has presented opportunity for sellers
to generate revenue. Despite the obvious advantages of live streaming commerce offers …

Creating effective online customer experiences through well-designed product web pages is
critical to success in online retailing. How such web pages should look specifically, however …

This paper analytically investigates the channel choice problem and price discount strategy
of a supply chain under the live-streaming context. In the existing literature of traditional e …

Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

Basing on the large scale annual social surveys in Israel, the current study uses
Generational Cohort Theory as a framework to examine the trends of internet adoption and …

The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …

E-commerce live streaming has become a popular emerging trend worldwide. However, as
an obstacle to consumer decision-making, product uncertainty is still a concern in e …

In the online retail market, consumers' uncertainty about products caused by the physical
separation between consumers and products has long been an obstacle. In recent years …