The mediating roles of green brand image and attitude of green branding in the relationship between attachment of green branding and excessive product packaging …
C Kerdpitak, W Mekkham - 2019 - rua.ua.es
The purpose of the study is to narrow down the identified research gap by testing the impact
of excessive packaging on green brand attachment empirically. Moreover, the study has …
of excessive packaging on green brand attachment empirically. Moreover, the study has …