The effect of Muslim consumers' religiosity on brand verdict

B Osanlou, E Rezaei - Journal of Islamic Marketing, 2024 - emerald.com
Purpose This study aims to examine the effect of Muslim consumers' religiosity on their
brand verdict regarding clothing brands, through the mediating role of decision-making style …

The effect of customer orientation coaching on employee's individual performance and financial and non-financial performance: A case of Tejarat bank in Iran

A Abedini Koshksaray, A Ardakani… - International Journal of …, 2020 - emerald.com
Purpose Recently, banks have focussed on teaching marketing skills, especially customer
orientation. This issue, according to previous studies, has led to improved employee and …

La musique d'ambiance en point de vente, entre résultats de recherches et pratiques des distributeurs

I Sbai, A Bahoussa - Revue Management Innovation, 2024 - cairn.info
Les recherches antérieures se sont occupées principalement de démontrer l'effet de la
musique d'ambiance le comportement du consommateur. Néanmoins, nous ne trouvons pas …

[PDF][PDF] Influencia de la música y el branding sonoro en el comportamiento de compra del consumidor en entornos de retail: un estudio de caso en maxi oferta

JAC Viana, MP Múnera - researchgate.net
La investigación sobre el impacto de la música en entornos de retail ha revelado su
influencia en el comportamiento y la percepción del consumidor. La música no solo puede …