Organisational ambidexterity is an important topic in management research having grown
meteorically over the past 17 years. Yet, very few studies in marketing examine …

Using social media is high on the list of priorities for many firms looking to enhance their
innovation performance in the different phases of the new product development (NPD) …

Abstract Despite Multinational Enterprises' growing interest in New Product Development
(NPD), research into the use of social media in the NPD process in Small and Medium-sized …

The use of social media offers tremendous innovation potential. Yet, while current research
emphasizes success stories, little is known about how firms can leverage the full potential of …

Organizations now look beyond their boundaries to locate NPD resources among suppliers,
lead users, customers, and consumers. Consumer involvement in an innovation process …

Despite the large numbers of digital women entrepreneurs around the world, the role of
social media in helping them meeting the challenge of entrepreneurship is still unclear …

Taking the knowledge‐based view of the firm as its starting point, and acknowledging that
knowledge can lie outside the firm, this research extends our understanding of how the …

The increasing availability and widespread adoption of social media platforms are
encouraging firms to use their official accounts on these platforms to promote brands and …

Purpose The purpose of this paper is to present the mechanism of online customer brand
trust building through the lens of Walther's Computer Mediated Communication (CMC) …

The term 'digital'concerns not only technology but also people. This chapter emphasises the
necessity of adopting a digital entrepreneurial mindset when operating in a digitised world …