User acceptance of information feed advertising: A hybrid method based on sem and qca

J Zhao, C Yan - Future Internet, 2020 - mdpi.com
It is of great significance for enterprises' development to effectively use mobile Internet to
carry out information feed advertising. This paper aims to study the influence factors and …

Η χρήση της τεχνητής νοημοσύνης στο μάρκετινγκ

Α Αποστολίδου - 2023 - dspace.lib.uom.gr
Η εκθετική ανάπτυξη της τεχνολογίας έχει προκαλέσει αλλαγές σε πολλούς τομείς της
καθημερινότητας. Αντίστοιχα, ο χώρος του μάρκετινγκ και των διαφημίσεων, ιδιαίτερα τα …

[PDF][PDF] Influence of e-marketing on purchase intention among customers in the information technology industry in Nairobi County, Kenya.

S Omondi - 2024 - su-plus.strathmore.edu
Retailers in the information technology (IT) sector are well-positioned to benefit from the
expansion of social media platforms in order to increase their bottom line. They can leverage …

[PDF][PDF] Digital culture: Online shopping adoption among college students in Malaysia

CW Puah, WL Eng, CH Tan, SC Tan… - … Conference on Digital …, 2021 - tarc.edu.my
Online shopping is getting popular in Malaysia during Covid-19 pandemic and country lock
down since 2020. Researches are important in inspecting this arising digital culture in …

Perceived credibility of the organic and sponsored links in the search engine listings: Factors affecting the internet users' perception of the links

A Hilmersson - 2023 - diva-portal.org
People choose to spend a large amount of their time on the internet these days, which has
led to an increase in search engine marketing. It is a form of online marketing that displays …

Fatores influenciadores da intenà § ã o de compra de produtos de limpeza verdes pelos consumidores finais

DGÃ Dias - 2024 - teses.usp.br
Este estudo propõe a compreender com maior profundidade fatores de influência na
intenà § ã o de compra de produtos de limpeza verdes no ambiente domé stico e a …

The Effects of Black/African American Millennials' Perceptions on the Acceptance of Mobile Advertising

S Kizzie - 2022 - search.proquest.com
Abstract Black/African American millennials represent a distinct opportunity for mobile
advertisers due to their high rates of disposable income, digital technology usage, and …

Personalised Advertising and Data Privacy on Facebook: the Case of Portugal

V Sharaburyak - 2022 - search.proquest.com
The evolution of the technological world has allowed companies and consumers to be
increasingly connected, especially due to social networks. Along with the development of …

THE IMPLICATION OF ONLINE MARKETING STRATEGIES ON CONSUMERS'DECISION-MAKING PROCESS IN MALAYSIA

ADHA Saifuddin, SY Ahmad - Jurnal Pengguna Malaysia, 2021 - jpmjurnal.com
Marketing can be considered crucial in today's modern world due to increased competition
in technological advancements. Online platforms have permitted the evolution of online …