Cutting-edge technologies, with a special emphasis on the Internet of Things (IoT), tend to
operate as game changers, generating enormous alterations in both traditional and modern …

The integration of AI has ushered in a new era of enhanced reliability in digital offerings,
optimization of supply chain processes, and real-time access to invaluable data and …

This study delves into Moroccan banking's evolving landscape, focusing on client
satisfaction through digital tools. Emphasizing digital's pivotal role in service quality, it aims …

This study investigates the impact of big data on online consumer satisfaction and
purchasing behavior within the Moroccan context, addressing the gap in understanding its …

Abstract success due to its increasing significance in facilitating large-scale data processing,
producing insights, and automating repetitive processes. The implementation of AI …