Este estudo teve o objetivo de testar o poder preditivo dos cinco grandes fatores de
personalidade, da influência interpessoal e de variáveis sociodemográficas sobre a compra …

This study conducts a comprehensive comparative analysis of ensemble learning
techniques for predicting user purchases in social network advertising. The ensemble …

Due to the disclosure of Web 2.0, the traditional marketing methods have undergone
tremendous changes which brought a new era to marketers in the background of social …

The study is focused on the effect of advertising on consumer buying behavior of insurance
products in Ghana. Exploratory analysis and descriptive statistics were used to analyze …

Research on the use of social media has shown that it tends to influence if not alter human
perceptions while purchasing and added frequently targeted marketing on these platforms …

Abstract Domain semantik mengandungi sejumlah kata-kata yang berkolokasi dalam
medannya dan kata-kata ini mempunyai fungsi atribut. Bagi memperlihatkan fungsi ini …

This study has run for investigating the impacts of social media advertising among the young
group of people's buying decision of Bangladesh. To run this study the authors has …

Advertising is a type of paid media in which people can promote their products and services
through mainstream or social media platforms. It turns out to be progressively mainstream as …

The advertising industry has been moving toward digital advertising with the help of internet
penetration across the world. Importantly, consumers today are exposed to digital …

This paper examined the relationship between satisfaction and purchasing behavior of fast-
food restaurant customers in Calbayog City. In addition, this study also aimed to identify the …