Flourishing online retail models have prompted platforms to design different discount pricing
strategies of online coupons for strategic consumer behavior. To this end, we establish two …

We compare the performance of two approaches for finding the optimal set of products to
display to customers landing on Alibaba's two online marketplaces, Tmall and Taobao. We …

Employing customer information from one of the world's largest airline companies, we
develop a price elasticity model (PREM) using machine learning to identify customers likely …

Today's technology facilitates selling strategies that were unthinkable only a few years ago.
One increasingly popular strategy uses incompletely specified products (ICSPs). The seller …

This study investigates how the customer environmental attitude-behavior gap affects a
hotel's total carbon emissions and profits. Results indicate that this gap does not affect the …

To improve carbon reduction efficiency, green hotels adopt cash discount incentives to
encourage green customer behavior. However, the effectiveness of these incentives in …

The purpose of this study is to understand how online upselling is used in the hotel industry
as a part of revenue management strategy. This study used a convergent parallel mixed …

As a service innovation in the sharing economy, on-demand features (ODFs) allow
customers to temporarily access additional features of a product they already own in return …

Purpose The purpose of this study is to investigate the interactive effect of timing and framing
of hotel's upselling message on consumer attitudes toward the message. The mediating role …

This research investigates how up-and down-selling promotions affect customers' cross-
brand purchasing and churn behavior at a multi-brand retailer. We employ a hidden Markov …