Researchers have collected Twitter data to study a wide range of topics. This growing body
of literature, however, has not yet been reviewed systematically to synthesize Twitter-related …

This article provides a systematic review of 191 research articles published on the
Information Technology (IT) continuance intention between 2001 and 2014. The IT …

Marketing tourism products traditionally were confined to conventional advertising tools.
With the enhancement of mobile technologies and the emergence of social networking sites …

Purpose A comprehensive operational framework is proposed to explain young
consumers'(ie generations Y and Z) engagement with brands on social media sites (SMSs) …

Purpose The advent of social media brought a new perspective for guerrilla marketing since
it allows ads to reach more people through the internet. The purpose of this paper is to …

Mobile commerce has become the predominant form of electronic commerce in many
countries. This study examines the impacts of mobility, privacy protection, and social …

To better understand users' technology utilisation behaviour, a construct named technology
dependence is suggested; as well a technology dependence model is proposed and …

Background. Social media present a rich environment to study information behaviour, as
much of the user interaction is recorded and stored in publicly accessible repositories and …

This study links generational literature and information systems (IS) research by
investigating the effect of generational differences on the usage of Twitter. Using theories of …

Social networking sites (SNSs) are focused on providing playful services for users that will
keep them engaged without losing their interest. Perceived playfulness is derived from the …