Esta pesquisa tem como objetivo principal identificar o processo de marketing interno e sua
influencia no comprometimento organizacional dos empregados. Para isto foi feita uma …

This research investigates the use of internal branding as both a managerial and
communication strategy within an organisational revitalisation process of a major Australian …

Purpose–Based on the reasoning that work means more than just material rewards, the
purpose of this paper is to propose the broadening of internal marketing concept (IMC) role …

Although there is a large volume of literature on internal marketing, there is limited empirical
evidence on its impact on the perception of service quality in developing nations. A literature …

This paper examines the relationship between commitment to Quality of Life and firm size,
profitability and industry. Mission statements were content analyzed for Day's (1987) societal …

Purpose–This work seeks to examine how front‐line employee performance and
interdepartmental customer orientation affect the service, supply chain, and financial …

En las últimas dos décadas, el concepto marketing interno, también denominado
endomarketing, ha emergido en el contexto empresarial para describir la aplicación del …

Establishing, developing, or promoting a brand or product in a market stems from aligning of
divisions within an organization, with the perspective of providing value to customers–an …

Purpose–The purpose of this paper is to investigate the effects of internal marketing on
service quality and the mediating role of OCB in their relationship. Design/methodology …

This paper addresses the issue of service design, specifically that of designing the service
encounter for improved quality. We introduce a framework based on the three T's of task …