The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods

S Birim, I Kazancoglu, SK Mangla, A Kahraman… - Annals of Operations …, 2024 - Springer
In recent years, machine learning models based on big data have been introduced into
marketing in order to transform customer data into meaningful insights and to make strategic …

Setting Importance of Features Through Means and Majority of Outcomes of Machine Learning Algorithms: An Empirical Analysis

D Rout, B Roy, VY Borole, K Mohapatra - International Conference on …, 2023 - Springer
This study attempts to set the importance of features that influence the target variable. A set
of algorithms, namely, Random Forest (RF), Minimum Redundancy Maximal Relevancy …

Forecasting e-commerce trends: utilizing linear regression, polynomial regression, random forest, and gradient boosting for accurate sales and demand prediction

P Naresh Kumar Reddy - … Journal of HRM and Organizational Behavior, 2023 - ijhrmob.org
The rapid expansion of e-commerce has made the application of advanced methods for
accurate demand and sales forecasting necessary. To predict e-commerce trends, this study …

Potential of Machine Learning in Demand Forecasting Based on Point of Sales Data for Food Producers

SEE Næss - 2023 - ntnuopen.ntnu.no
This master's thesis investigates the" Potential of Machine Learning in Demand Forecasting
Based on Point of Sales (POS) Data for Food Producers." The central goal was to evaluate …

A Subtle Design of Prediction Models Using Machine Learning Algorithms for Advocating Selection and Forecasting Sales of Garments: A Case Study

D Rout, B Roy, P Kapse - International Conference on Advances in Data …, 2023 - Springer
In this article, the predictive analysis is conducted for a garment retail dataset that contains
the attributes of the dresses and sales information. Precisely, Random Forest (RF), Linear …

An Association Based Approach to Elicit and Measure Impact of Features on Sales of a Garment Retail

D Rout, A Kotangale, S Nath… - … Conference on Artificial …, 2023 - ieeexplore.ieee.org
In this article, an association-based approach is proposed for determining the feature
importance of a given dataset which includes the target variable. In particular, the concept of …

[引用][C] Técnicas estadísticas en predicción de la demanda en el sector comercio

A Mesta Carmona - 2021