The deterioration of the environment, shortage of resources, and frequent occurrence of food
safety issues have made people increasingly concerned about themselves while …

Purpose The ever-evolving landscape of financial technology (Fintech) has revolutionised
payment methods and raised questions about what drives user behaviour in adopting these …

Generasi Z atau iGeneration berkaitan dengan kemampuan mereka dalam menggunakan
dan memanfaatkan teknologi. Selama masa hidupnya, orang-orang di usia ini tidak hanya …

In response to the growing demand for studies into recommendation behaviour for mobile
fitness apps, this study identified key drivers of users' recommendation intentions through a …

Guided by attribution theory, this study aims to examine the influence of perceived
usefulness and perceived deterioration of environmental problems on young consumers' …

In the context of the expanding local food market, grasping the evolutionary trajectory of
consumer purchasing behavior is crucial for understanding market dynamics. This study …

This study aimed to understand the intentions of consumers living in urban areas of Ethiopia
to consume Spirulina-fortified bread. Data were collected from a sample of 361 randomly …

Purpose The purpose of this study is to examine the determinants impacting consumer
behaviour in organic food consumption in Bangladesh. This study aims to identify the key …

The aim of the article is to characterize the attitude of young consumers towards the concept
of sustainable consumption in the area of food consumption, which is manifested, among …

Purpose The purpose of this study was to verify the effect of sustainable consumption on the
intention and effective purchase of products by young undergraduates, using the framework …