The Effect of Promotion Mix on Customers' Decisions in Choosing Britama Savings Products at PT. Bank Rakyat Indonesia (BRI) Estimates Unit (BRI) Unit Betungan

R Saputra, R Ratnawili - Jurnal Ekonomi, Manajemen …, 2023 - penerbitadm.pubmedia.id
The purpose of this study was to determine the influence of promotions, advertising and
publicity on customer decisions in choosing Britama savings products at PT. Bank Rakyat …