Global data has indicated prevalent growth of online purchases of consumer goods where
multiple purchase decisions have been influenced by peer reviews by web users particularly …

This study aims to synthesize a comprehensive view of the use of AI in each stage of a
series of marketing campaigns, including the stages of planning, initiating the marketing …

The Covid 19 pandemic caused significant changes, especially those relating to marketing
that led to digital usage. This article aims to determine the prospects and effects of digital …

Digitalization has a positive impact marketing on how business interact with customers. The
aim of this paper is to critically examine the adoption of digital marketing, digital media …

The advent of digital marketing has replaced traditional marketing and shed a great impact
on the global economic paradigm. Digital market helps to flourish the service sector by …

The regression coefficient value fl] 0.137 with a significance level of 0.00 which means
significant (Sig< 0.05). 2) The effect of the custom variable perceived value on customer …

This study aims to identify the factors that influence the use of digital marketing by SMEs in
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …

Interior design industries have evolved to adopt advanced digital and interactive virtual
reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior …

Objective: This study examines the influence of digital marketing capability on Micro, Small,
and Medium Enterprises (MSMEs) performance and the role of environmental dynamism as …

In the last few years use of social networking sites has increased tremendously. People use
social media platforms to share their views on almost all subjects. These views are in …