The question of how public relations and strategic communication contribute to
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …

One of the biggest challenges facing communication practitioners today is using
measurement and evaluation (M&E) to provide sound evidence that their activities are …

Universities are key actors at the intersection of science and society and their strategic
communication and its effective implementation is essential, as is the measurement and …

Prior research regarding communication audits within organizations depicts a general
understanding of various aspects of the communication process that augment productivity …

Communications professionals have widely recognized the importance of media coverage
measurement. Despite having been discredited in measuring media coverage, either by the …

The interest of organizations in assessing stakeholder relationships and expectations,
intangible assets, and social impact has grown strongly in the 21st century. This change is …

Purpose The purpose of this paper is to propose an explication of the concept of “maturity,”
as it applies to communication evaluation and measurement (E&M) practice, along with …

Abstract Background The Outcome Measures in Rheumatology (OMERACT) Glucocorticoid
(GC) Impact Working Group has been working to develop a core domain set to measure the …

Listening brings multiple benefits for organizations and is indispensable in digital
information environments, which are characterized by risks and uncertainties for …

It is undisputed that the age of digitalization brings new opportunities and challenges for
strategic communication and its sub-areas public relations (PR), corporate communication …