UNLEASHING THE IMPORTANCE OF INTELLECTUAL CAPITAL TO ACHIEVE COMPETITIVE ADVANTAGE IN SMEs: THE MEDIATING ROLE OF …
Taking into account the mediating effect of Entrepreneurial Orientation (EO), this study
examines the connection between Intellectual Capital (IC) and Competitive Advantage (CA) …
examines the connection between Intellectual Capital (IC) and Competitive Advantage (CA) …
The Effect of Human Capital, Entrepreneurship Orientation and Market Orientation on Competitive Advantage (Case Study on Hospitality Industry in Central Java)
R Yohanes, R Hidayati - Jurnal Apresiasi Ekonomi, 2019 - itskhatulistiwa.ac.id
This study aimed to determine the effect of human capital, entrepreneurial orientation and
market orientation on competitive advantage in the hospitality or hotel service industry in …
market orientation on competitive advantage in the hospitality or hotel service industry in …
Effect of Entrepreneurial Orientation on Corporate Performance in the Nigerian Banking Sector
BA Brimah - 2020 - search.proquest.com
The rising challenges in business environment have made organizations to adopt
entrepreneurial strategies to remain in business, especially for innovative sensitive products …
entrepreneurial strategies to remain in business, especially for innovative sensitive products …
[PDF][PDF] ENTREPRENEURIAL MARKETING AND HOSPITALITY BUSINESS SUSTAINABILITY IN POST COVID-19, AKWA IBOM STATE, NIGERIA
CB NSIEN, JE EKONG - researchgate.net
The main objective of this study was to investigate the relationship between entrepreneurial
marketing and hospitality business sustainability in post COVID-19 Akwa Ibom State …
marketing and hospitality business sustainability in post COVID-19 Akwa Ibom State …
ENTREPRENEURIAL MARKETING AND HOSPITALITY BUSINESS SUSTAINABILITY IN POST COVID-19, AKWA IBOM STATE, NIGERIA
HBSIN POST-COVID - ijebssr.com
The main objective of this study was to investigate the relationship between entrepreneurial
marketing and hospitality business sustainability in post COVID-19 Akwa Ibom State …
marketing and hospitality business sustainability in post COVID-19 Akwa Ibom State …
The Role of Entrepreneurial Marketing Orientation on New Product Development Performance: A Empirical Study of Michelin Guide Restaurant in Thailand
P Pitjatturat - 2021 - 202.28.34.124
This research purposes to explore the relationship between entrepreneurial marketing
orientation consisting of delivering customer value, innovation focused, opportunity driven …
orientation consisting of delivering customer value, innovation focused, opportunity driven …
ANALYSIS OF EFFECTS OF ADOPTION OF MARKETING ORIENTATION ON SUCCESS OF MARKETING STRATEGIES IN MICROFINANCE INSTITUTIONS IN …
GJ Nduati - 2020 - ir.kabarak.ac.ke
Successful marketing starts with a considered, well-informed marketing strategy. Contrary to
earlier philosophies such as production orientation, marketing oriented organizations are …
earlier philosophies such as production orientation, marketing oriented organizations are …