Many firms offer consumers the opportunity to place advance orders at a discount when
introducing a new product to the market. Doing so has two main advantages. First, it can …

Considering the restriction of supply risk on optimal profit realization in advance selling, we
discuss three selling strategies of a seller who produces and sells a seasonal product to a …

Uncertainty in demand and high online return rates tend to generate a large inventory
backlog after a hot selling season. Some well-known companies such as Burberry and H&M …

In a competitive market, technological advancements opens many opportunities for retailing
businesses to increase their profitability through innovative strategies, including discount …

This paper aims to propose a comprehensive inventory model including pricing, pre-sale
incentives, advance sales, trade credit, and carbon tax policies. The novelty of this study lies …

Preselling strategies have been a common marketing tool, but research on this selection is
limited. Thus, we examine three pre-sale strategies of a manufacturer who produces and …

The e-commerce pre-sale model for apparel is a kind of marketing method for retailers to
generate actual consumption through online consumers' payment of deposits or full …

Aiming to investigate whether a fresh produce e‐tailer should implement the strategy of
advance selling considering the behavior of consumers' risk aversion, we build a two‐stage …

The purpose of this paper is to study the impact of bounded consumer rationality on the
order quantity and profitability of the seller in the advance period and the spot period in the …

Loyalty program has served as an effective tool in maintaining long-term customer
relationships. In this study, relational benefits (social, special treatment, and confidence …