The influence of fear appeals on customer's motivation to buy cigarettes: survey conducted to juveniles aged 13-19 years old in Malang city

I Ari, F Adil, MM Kholid - Russian Journal of Agricultural and Socio …, 2018 - cyberleninka.ru
This research aimed at partially and simultaneously describing the influence of fear, threat,
and efficacy on customer's motivation to buy cigarettes. This research applied survey …

[PDF][PDF] DEMARKETING OF CIGARETTE CONSUMPTION AMONG ADOLESCENTS THROUGH FAMILY INFLUENCE AND FEAR APPEALS

I Ari, AA Luqman - econeurasia.com
This social marketing research aimed to investigate the effectiveness of Fear Appeals and
Family Influence in demarketing cigarette consumption among adolescents. This research …