This study reviews the franchising literature on emerging markets. We used the Bibliometrix
R-package and VOSviewer software to perform a bibliometric analysis of 297 articles …

Albeit scholars have conducted international franchising research for over two decades, our
understanding of the antecedents and outcomes of this particular type of internationalization …

Purpose The purpose of this paper is to provide an overview of theoretical models and
studies dealing with the international marketing strategies in emerging markets and provides …

Purpose This paper aims to provide a bibliometric meta-analysis of the already substantial
and growing literature on international franchising. Franchising is a model for businesses to …

Previous studies show that the Internet positively influences firms' export activities from
developed markets. However, the literature is vague as to whether the Internet has an …

Franchising is a popular and multifaceted business arrangement that has attracted
considerable research attention. Past inquiry has focused on franchising's antecedents …

This issue of Textile Progress reviews the way that fashion retailing has developed as a
result of the application of the World Wide Web and information and communications …

Purpose Foreign direct investment (FDI) is a strategic decision for achieving competitive
advantage by multinational enterprises. The purpose of this paper is to explore the role of …

Microfranchising has attracted interest as a potential strategy for rapid scaling within base–of–
the–pyramid (BOP) markets. However, our findings suggest that while microfranchising …

This paper adopts a qualitative, case study approach to examine the market and partner
selection processes of retailers operating internationally via franchising. Despite the …