Impact of digitalization on customers' well-being in the pandemic period: Challenges and opportunities for the retail industry
Order increases, supply chain disruptions, changing customer behavior, store closures, and
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
Augmented reality marketing: A systematic literature review and an agenda for future inquiry
Augmented reality (AR) is a potentially disruptive technology that enriches the consumer
experience and transforms marketing. With the surging popularity of AR in marketing …
experience and transforms marketing. With the surging popularity of AR in marketing …
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
Users' attitude and intention to use mobile financial services in Bangladesh: an empirical study
Purpose While the usage of mobile financial services (MFSs) is increasing rapidly in
developing countries, research on users' attitudes and behavioral intention to adopt MFS is …
developing countries, research on users' attitudes and behavioral intention to adopt MFS is …
Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing
Generative artificial intelligence (AI) represents a new generation of AI technologies that
produces new digital content based on user-inserted prompts (De Cremer et al., 2023). Via …
produces new digital content based on user-inserted prompts (De Cremer et al., 2023). Via …
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
P Jayaswal, B Parida - European Journal of Marketing, 2023 - emerald.com
Purpose Augmented reality (AR) has emerged as a new interactive technology, swiftly
transforming the field of marketing. Driven by its rapid uptake in marketing practices …
transforming the field of marketing. Driven by its rapid uptake in marketing practices …
[HTML][HTML] Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology …
R Payal, N Sharma, YK Dwivedi - Electronic Commerce Research and …, 2024 - Elsevier
We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …
stimulating the purchase intentions towards a brand in real world. The participants recruited …
Investigating the acceptance intentions of online shopping assistants in E-commerce interactions: Mediating role of trust and effects of consumer demographics
Online shopping has various advantages, such as convenience, easy access to information,
a greater variety of products or services, discounts, and lower prices. However, the absence …
a greater variety of products or services, discounts, and lower prices. However, the absence …
Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic
M Manchanda, M Deb - Current Issues in Tourism, 2022 - Taylor & Francis
This study draws on the theory of total immersion and risk theory to examine how
multisensory virtual reality (MVR) impacts tourists' intention to visit a destination during …
multisensory virtual reality (MVR) impacts tourists' intention to visit a destination during …
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …
academics and scholars for the longest time, as the origin of this concept dates back to the …